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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Sales Promotion and Advertising of New Company
 Nguyen, My Linh ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis investigates mainly marketing, more specifically sales promotion and advertising of the business which is aiming to enter the market of providing photography services. Theoretical parts include concepts of marketing, marketing mix, and marketing communication. The second part is composed of several analyzes which results are used in the third part. The latter induces suggestions mainly to improve its position on the mar-ket.
Detailed record
Sales Promotion and Advertising of New Company
 Nguyen, My Linh ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The bachelor thesis investigates mainly marketing, more specifically sales promotion and advertising of the business which is aiming to enter the market of providing photography services. Theoretical parts include concepts of marketing, marketing mix, and marketing communication. The second part is composed of several analyzes which results are used in the third part. The latter induces suggestions mainly to improve its position on the mar-ket.
Detailed record

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